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Westside Beauty Supply

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    • Styling

    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $8.50 - $30.00
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    • Olaplex No.7 Bonding Oi
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      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $30.00
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    • DevaCurl Super Mousse
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      DevaCurl

      DevaCurl Super Mousse

      GO REALLY BIG This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and flyaways too. Fragrance:Superfruits; A...

      $28.00
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    • Onesta Whipped Wax
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      Onesta

      Onesta Whipped Wax

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. Whipped Wax is a medium hold hybrid hair creme and wax with a plant based foundation. Organic Coconut Oil seals the cuticle and adds...

      $29.99
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $28.00
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    • AG Natural Glow Shine Infuse Serum
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      AG

      AG Natural Glow Shine Infuse Serum

      Formulated with over 97% plant-based and naturally-derived ingredients, Glow helps hair shine from the inside out. Super food seed oils (broccoli, chia, cucumber, pumpkin, black raspberry, tomato, and cranberry) complement rosehip and Abyssinian oils to...

      $30.50
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.