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Westside Beauty Supply

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    • Styling

    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Firm Hold Gel
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      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $8.50 - $28.00
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    • Number 4 Sugar Texturizing Spray
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      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $8.50 - $28.00
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    • Number 4 Mighty Hairspray
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      Number 4

      Number 4 Mighty Hairspray

      A strong yet flexible hold hairspray that keeps hair in place under high humidity conditions. Hair remains soft and chic with a non hairspray feeling.Water-free, dry, brushable spray gives strong support with no flakes or frizz. Hot tools and root lift...

      $10.00 - $28.00
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    • DevaCurl Super Mousse
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      DevaCurl

      DevaCurl Super Mousse

      GO REALLY BIG This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and flyaways too. Fragrance:Superfruits; A...

      $28.00
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    • DevaCurl DevaFresh Scalp and Curl Revitalizer
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      DevaCurl

      DevaCurl DevaFresh

      TIME TO HIT REFRESH Style-extending spray with the Time-Released Freshness Complex maintains moisture, reduces frizz, and provides 48-hour odor control and a cooling scalp sensation. Fragrance:Green Oasis; A refreshing, clean scent that starts with...

      $24.00
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $28.00
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    • DevaCurl Supreme Defining Gel
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      DevaCurl

      DevaCurl Supreme Defining Gel

      Super-Strong Hold No-Crunch Styler for Medium to Coarse Waves, Curls, and Coils TAKE IT TO THE MAX Previously Arc AnGel™ Gel, now Supreme Defining Gel. Definition without the crunch. This non-flaking formula with our strongest curl-locking...

      $26.00 - $48.00
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    • Suavecita Firm Hold Hairspray
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      Suavecito

      Suavecita Firm Hold Hairspray

      This Suavecita Hairspray will keep your desired hairstyle in place all day with a ton of volume, lift and hold, yet brushes out to deliver a soft touchable finish. The addition of Coconut Oil not only fortifies your hair, but also adds protection...

      $18.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.