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Westside Beauty Supply

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    • Styling

    • Kenra Clear Paste 20
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      Kenra

      Kenra Clear Paste 20

      Hold Index: 20  Clear formulation for maximum control and moveable, pliable texture  Provides a unique clean, gloss finish  Completely water soluble and will not build up on hair

      $17.95
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    • CHI Pliable Polish
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      CHI

      CHI Pliable Polish

      Weightless Styling Paste Styling paste for versatile styling with movement and definition. Pliable Polish allows you to mold into required shapes and regenerate it again and again. Key Ingredients & Benefits: • Weightless styling paste •...

      $15.95
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    • Aquage Working Hairspray
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      Aquage

      Aquage Working Hairspray

      Firm-hold, non-aerosol hairspray with a workable dry-down period  Excellent thermal styling product that can be used as a setting lotion to build body and increase hold Directs the style flow, creates texture and increases the level of hold with...

      $7.50 - $39.95
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    • Aquage Thickening SprayGel
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      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $6.25 - $18.00
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    • Aquage Sea Salt Texturizing Spray
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      Aquage

      Aquage Sea Salt Texturizing Spray

      Volume-building styling spray infused with magnesium-rich Dead Sea salts adds thickness and helps creates random texture Provides firm-hold and dramatically increases volume without stiffness Enhances strand separation and definition

      $6.25 - $18.00
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    • Aquage Defining Gel
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      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
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    • AG Style Hard Jel Extra Firm Hold Gel
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      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.