null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Onesta
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Shampoo

    • DevaCurl CurlBond Cleanser
      Quick view

      DevaCurl

      DevaCurl CurlBond Cleanser

      Re-Coiling Mild Lather Cleanser For All Waves, Curls, and Coils FIGHT DAMAGE This low-lathering cleanser with the Patented CurlBond Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect...

      $26.00 - $48.00
      Choose Options
    • Number 4 Clarifying Shampoo
      Quick view

      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $7.00 - $34.00
      Choose Options
    • Number 4 Hydrating Shampoo
      Quick view

      Number 4

      Number 4 Hydrating Shampoo

      Moisturizes and color protects while replenishing splendor. Vitamin B5 properties create shine and condition, improving hair’s bourgeoisie strength and keeping it clean from any stylistic sin. It is the perfect shampoo for anyone with hair in need...

      $7.00 - $34.00
      Choose Options
    • Number 4 Volumizing Shampoo
      Quick view

      Number 4

      Number 4 Volumizing Shampoo

      It’s all about big hair, darling, big hair. We have brought the word cationic back into the stylistic tableau, as it charges onto your hair shaft providing positive and negative tiny little explosions that repel each other, creating enhanced hair...

      $7.00 - $34.00
      Choose Options
    • Redken Frizz Dismiss Shampoo NEW packaging Redken Frizz Dismiss Shampoo
      Quick view

      Redken

      Redken Frizz Dismiss Shampoo

      Frizz Dismiss Shampoo is a Sodium Chloride- Free and Sulfate-Free shampoo that fights frizz and enhances shine. Redken Frizz Dismiss Shampoo is anti-frizz shampoo with a gentle, sulfate & sodium chloride free formula. This shampoo is formulated...

      $25.95 - $51.95
      Choose Options
    • Enjoy Holistic D-Lux Shampoo
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $26.95 - $63.95
      Choose Options
    • Maria Nila Sheer Sliver Shampoo
      Quick view

      Maria Nila

      Maria Nila Sheer Sliver Shampoo

      A shampoo for blonde hair with violet pigment and blackberry extract that neutralizes golden shades in blonde hair, brings shine and strength to the hair structure. Colour Guard Complex protects and maintains the colour in colour treated hair. Wear...

      $15.00 - $28.50
      Choose Options
    • Maria Nila True Soft Shampoo
      Quick view

      Maria Nila

      Maria Nila True Soft Shampoo

      A gentle shampoo for dry hair that softens, moisturizes and stengthens the structure of the hair. Free from sulphates and parabens. Smoothing Argan oil reduces frizz and fights static electricity. True Soft is based on Argan oil, which remoisturises and...

      $15.00 - $58.00
      Choose Options
    • Maria Nila Pure Volume Shampoo
      Quick view

      Maria Nila

      Maria Nila Pure Volume Shampoo

      A volumizing shampoo that thickens and adds body to fine hair while strengthening the hair structure. Vitamin B5 adds volume and vitality with a long lasting result. Colour Guard Complex protects and maintains the colour in colour treated hair. Pure...

      $28.50
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.