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Westside Beauty Supply

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    • Finishing

    • redken control hairspray (new packaging) redken control addict 28 hairspray (old packaging)
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      Redken

      Redken Control Hairspray

      This extra strong hold anti-humidity hair spray holds hair in place for 24 hours without residue or flaking.    Extra strong control finishing spray with superior hold and ultimate brushability Offers 24-hour control and humidity...

      $13.95 - $26.95
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    • DevaCurl Ultra Defining Gel 12 oz
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      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $24.00 - $46.00
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    • DevaCurl Moisture Seal
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      DevaCurl

      DevaCurl Moisture Seal

      Hydrating Finishing Spray For All Waves, Curls, and Coils A FINISHING TOUCH OF MOISTURE Previously Set It Free, now Moisture Seal. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz...

      $24.00
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    • DevaCurl Light Defining Gel
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      DevaCurl

      DevaCurl Light Defining Gel

      Soft Hold No-Crunch Styler For All Waves, Curls, and Coils SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and...

      $26.00 - $48.00
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    • Devacurl Flexible Hold Hair Spray
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      DevaCurl

      Devacurl Flexible Hold Hair Spray

      No-Crunch Finishing Styler For All Waves, Curls, and Coils STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts...

      $26.00
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    • DevaCurl Plumping Primer
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      DevaCurl

      DevaCurl Plumping Primer

      Body-Building Gelée For Medium to Coarse Waves, Curls, and Coils PLUMP IT UP Previously B'Leave-In, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness,...

      $22.00 - $40.00
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    • MoroccanOil Volumizing Mousse
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      Moroccanoil

      MoroccanOil Volumizing Mousse

      Give your hair instant volume and lift with Moroccanoil Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake free formula with medium, flexible hold provides a...

      $28.00
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    • MoroccanOil Thickening Lotion
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      Moroccanoil

      MoroccanOil Thickening Lotion

      Fast track to instant fullness! Moroccanoil Thickening Lotion strengthens hair with quinoa proteins and thickens each individual strand for instant expansion and long lasting body. This unique hair lotion is formulated with a blend of vitamins and argan...

      $29.00
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    • MoroccanOil Texture Clay
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      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $26.00
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    • MoroccanOil Root Boost
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      Moroccanoil

      MoroccanOil Root Boost

      Lift roots for big volume. For full body volume and lift, Moroccanoil Root Boost creates a strong texture at the roots before styling with heat. Infused with antioxidant rich argan oil, this root lifter adds volume to medium to fine hair for long lasting...

      $29.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.