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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • DevaCurl CurlBond Cleanser
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      DevaCurl

      DevaCurl CurlBond Cleanser

      Re-Coiling Mild Lather Cleanser For All Waves, Curls, and Coils FIGHT DAMAGE This low-lathering cleanser with the Patented CurlBond Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect...

      $26.00 - $48.00
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Thermal Styling Spray
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      Number 4

      Number 4 Thermal Styling Spray

      Performs as a barrier between you and the daily use of hot tools. Ooh la la! It sets curls for long lasting effect and hold without stiffness or flaking. Our conditioning properties deliver nourishment and astonishing satorial possibilities. Perfect for...

      $8.50 - $30.00
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $8.50 - $32.00
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    • Number 4 Styling Foam
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      Number 4

      Number 4 Styling Foam

      A full altitude hair sculpting, curl enhancing, style defining little secret for blow-drying with inter-medium hold and humidity-resistant (Miami-ready) foam. Root booster, stiletto-free power lift and UV protection that nourishes, conditions and...

      $8.50 - $32.00
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    • Number 4 Non Aerosol Hairspray
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      Number 4

      Number 4 Non Aerosol Hairspray

      With its earth-friendly packaging, it not only achieves style, body, control and shine, but also contributes to the protection of our planet. With a flexible, strong hold, natural movement and humidity resistance, you’ll achieve extremes of...

      $8.50 - $30.00
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    • Number 4 Firm Hold Gel
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      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $8.50 - $28.00
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $8.50 - $32.00
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    • Number 4 Sugar Texturizing Spray
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      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $8.50 - $28.00
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    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $8.50 - $32.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.