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Self-expression & hair rebellion

amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product. We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.

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Westside Beauty Supply
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Amika

  • Amika Brooklyn Bombshell Blowout Spray
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    Amika Brooklyn Bombshell Blowout Spray

    $25.00
  • Amika Bust Your Brass Cool Blonde Conditioner
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    Amika Bust Your Brass Cool Blonde Conditioner

    $24.00
  • Amika Bust Your Brass Cool Blonde Shampoo
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    Amika Bust Your Brass Cool Blonde Shampoo

    $24.00
  • Amika Curl Corps Curl Defining Cream
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    Amika Curl Corps Curl Defining Cream

    $25.00
  • Amika Curl Corps Curl Enhancing Gel
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    Amika Curl Corps Curl Enhancing Gel

    $25.00
  • Amika First Base Moisturizing Styling Cream
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    Amika First Base Moisturizing Styling Cream

    $25.00
  • Amika Haute Mess Texture Gloss
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    Amika Haute Mess Texture Gloss

    $25.00
  • Amika Headstrong Intense Hold Hairspray
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    Amika Headstrong Intense Hold Hairspray

    $25.00
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    Amika Nice Cream Cleansing Conditioner

    $22.00
  • Amika Normcore Signature Conditioner
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    Amika Normcore Signature Conditioner

    $19.00
  • Amika Normcore Signature Shampoo
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    Amika Normcore Signature Shampoo

    $19.00
  • Amika Perk Up Dry Shampoo
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    Amika Perk Up Dry Shampoo

    $25.00
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Great Selection
We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!
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We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.
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We are a REAL family owned business & working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.
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Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.
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We have been serving the Santa Cruz area for over 30 years and promise to provide the same impeccable service online and off.
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  • Westside Beauty
    3555 Clares Street
    Capitola, CA 95010
  • Call us at (831) 479-1026
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