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Westside Beauty Supply

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    • ColorProof Curl Conditioner
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      ColorProof

      ColorProof Curl Conditioner

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Conditions without disturbing curl pattern • Nourishes...

      $12.95 - $43.95
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.95 - $43.95
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    • ColorProof Smooth Conditioner
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      ColorProof

      ColorProof Smooth Conditioner

      Nourish, smooth and protect with glossy, smooth-as-silk results while protecting color. Aroma: White Tea • Tames frizz while infusing smoothness, softness and shine • Detangles, nourishes and replenishes dry hair • Leaves hair silky...

      $11.95 - $100.95
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    • ColorProof Smooth Shampoo
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      ColorProof

      ColorProof Smooth Shampoo

      Gently cleanse and nourish with this frizz-fighting shampoo for ultra-smooth and vibrant hair. Aroma: White Tea • Extremely gentle and non-stripping cleansing formula • Calms unruly frizz, sealing in moisture and shine • Leaves hair...

      $11.95 - $100.95
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    • ColorProof Volume Conditioner
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      ColorProof

      ColorProof Volume Conditioner

      Condition with lightweight moisture for body, shine and color protection. Aroma: White Nectarine • Provides featherlight volume and light conditioning • Delivers body, fullness and healthy shine • Perfect for daily use • Helps...

      $10.95 - $92.95
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    • ColorProof Volume Shampoo
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      ColorProof

      ColorProof Volume Shampoo

      Gently cleanse and nourish hair with featherlight moisture, lasting body and color protection. Aroma: White Nectarine • Provides featherlight volume while gently cleansing • Delivers body, fullness and healthy shine • Perfect for daily...

      $10.95 - $92.95
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    • ColorProof Moisture Shampoo
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      ColorProof

      ColorProof Moisture Shampoo

      Gently cleanse and nourish hair with vital moisture and lasting color protection. Aromas: Mojito Mint • Rehydrates and replenishes dry hair • Infuses lightweight moisture, vitality, and healthy shine • Perfect for daily use • Helps...

      $10.95 - $92.95
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    • ColorProof Moisture Conditioner
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      ColorProof

      ColorProof Moisture Conditioner

      Moisturize, soften and nourish while enhancing luster, vitality and color vibrancy. Aroma: Mojito Mint • Detangles and leaves hair hydrated • Infuses weightless moisture for increased manageability • Perfect for daily use • Helps...

      $10.95 - $92.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.