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Westside Beauty Supply

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    • Men

    • Suavecito Firme Clay Pomade
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      Suavecito

      Suavecito Firme Clay Pomade

      The Suavecito Firme Clay Pomade is the latest product to join our line. This matte pomade will give you monster grip and texture without drying stiff or shiny. It’s great for more natural looks or to add grit and hold to thin hair. Use a small...

      $16.95
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    • Suavecito Oil Based Pomade
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      Suavecito

      Suavecito Oil Based Pomade

      Suavecito is proud to introduce our Oil Based Pomade for those who want a workable, but long-lasting hold with a traditional feel. We’ve expertly blended together just three ingredients to create a pomade that will help you achieve any style -...

      $12.95
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    • Suavecito Matte Pomade
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      Suavecito

      Suavecito Matte Pomade

      The moment is finally here that everyone has been waiting and hoping for. Suavecito Pomade’s blood, sweat, tears and long nights in the lab have finally paid off to give you, our supporters, the latest in pomade technology. It has been a long...

      $16.95
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    • Suavecito Original Hold Pomade
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      Suavecito

      Suavecito Original Hold Pomade

      We started this all off with just one pomade - this pomade. This is an awesome smelling water based product that is made to keep your hair in place for the full day and into the night if need be. It applies effortlessly with it’s creamy...

      $16.95
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    • Enjoy Sulfate Free Balancing Shampoo
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      Enjoy

      Enjoy Sulfate Free Balancing Shampoo

      pH 4.5-5.5 Previously called Sulfate Free Shampoo. NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology...

      $24.95 - $57.95
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    • Mr Pumice Purple Pumi Bar
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      Mr Pumice

      Mr Pumice Purple Pumi Bar

      Antibacterial solution safe Comfortable, easy grip Gentle exfoliating Long lasting Mr. Pumice Purple Pumi Bar can be used wet or dry to keep feet, hands, and elbows smooth, beautiful and free of dry, callused and rough skin. Tips: Do not...

      $3.50
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    • Enjoy Conditioning Shave Cream
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      Enjoy

      Enjoy Conditioning Shave Cream

      This is refreshing, conditioning shaving cream is perfect for both men and women. It’s ultra-moisturizing, lightweight formula glides on easily for a slick and comfortable shave. Our moisture-rich blend gently cleanses, leaving your skin hydrated...

      $25.95
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    • ColorProof BioRepair-8 Scalp Exfoliating Brush
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      ColorProof

      ColorProof Exfoliating Scalp Brush

      BioRepair-8 Scalp Exfoliating Brush is designed for thinning, color-treated hair to stimulate the scalp and maximize exfoliation. Flexible bristle brush with molded finger grip gently removes dead skin cells, build-up and sebum while increasing...

      $11.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.