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Westside Beauty Supply

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    • Gels & Balms

    • Zerran Firm Hold Gel
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      Zerran

      Zerran Firm Hold Gel

      UV and thermal shielding agents enhance this firm support and high volume gel. Non-flaking, alcohol free formula. Firm Gel provides excellent form, firm support and style to your hair. This special alcohol-free formula with natural extracts and...

      $27.00
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    • Crome Super Hold Spike Gel
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      Crome

      Crome Super Hold Spike Gel

      Crome Spike Gel is as stubborn, inflexible and firm as it gets! It’s firm hold grip makes styling a breeze. Put your hair in its place! Defy gravity with this long-lasting hard hold spiking gel that allows you to shape, sculpt, mold, slick or spike...

      $24.95
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    • Enjoy Volumizing Elixir
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      Enjoy

      Enjoy Volumizing Elixir

      This formula styles effortlessly, adding density and texture to fine hair. Gives hair incredible body with long lasting hold. Directions for Use: On clean damp hair, squeeze a small amount into hands and emulsify. Apply to hair and...

      $27.95
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    • Aquage Thickening SprayGel
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      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $12.95 - $26.95
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    • Joico PowerGel Sculpting Gel
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      Joico

      Joico PowerGel Sculpting Gel

      Love your style? Want to lock it down for a full 24 hours? This ultra-firm-hold, shine-boosting formula is our clear winner to get the job done–without a hint of the flaking, frizzing, parching, or stiffness that accompanies most gels on the market...

      $27.95
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    • Joico JoiGel Medium Styling Gel
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      Joico

      Joico JoiGel Medium Styling Gel

      You want hold. You want shine. You want pliability and movement. But you don’t want someone saying, “Hey, you’ve got product in your hair.” Which is exactly why you will adore our right-in-the-middle Styling Gel, designed to...

      $27.95
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    • Joico JoiGel Firm Styling Gel
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      Joico

      Joico JoiGel Firm Styling Gel

      We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited...

      $27.95
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    • Paul Mitchell Fast Form
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      Paul Mitchell

      Paul Mitchell Fast Form Cream Gel

      What it doesSoothes, tames and secures any texture with long-lasting hold; creates great detail and helps reduce drying time. How it worksShea butter, evening primrose, avocado and jojoba oils boost shine and manageability. Added bonus Works wonders on...

      $13.00 - $25.50
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    • Enjoy Straightener
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      Enjoy

      Enjoy Straightener

      Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. USAGE: After blow drying and straightening, follow up with a flat iron, Shine and Smooth, or Shine Spray...

      $26.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.