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Westside Beauty Supply

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    • Styling

    • Kitoko Hair Treatment Oil
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      ASP

      Kitoko Hair Treatment Oil

      INTENSE NOURISHMENT FOR ALL HAIR TYPES. Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant. • An indulgent blend of Karité...

      $33.95 - $63.95
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    • Living Proof Curl Definer
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      Living proof

      Living Proof Curl Definer

      A conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Key benefits Leaves curls stronger and more defined The Curl System* provides 90% frizz control Forms curl groupings that stay...

      $38.00
      Add to Cart
    • Living Proof Curl Enhancer
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      Living proof

      Living Proof Curl Enhancer

      A lightweight conditioning styler designed to enhance the natural texture of waves and provide frizz protection without weighing down hair for an effortlessly soft + shiny finish. Key benefits: Leaves waves stronger and more defined The Curl System*...

      $38.00
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    • Number 4 Thermal Styling Spray
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      Number 4

      Number 4 Thermal Styling Spray

      Performs as a barrier between you and the daily use of hot tools. Ooh la la! It sets curls for long lasting effect and hold without stiffness or flaking. Our conditioning properties deliver nourishment and astonishing satorial possibilities. Perfect for...

      $9.95 - $34.95
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $9.95 - $34.95
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    • Number 4 Styling Foam
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      Number 4

      Number 4 Styling Foam

      A full altitude hair sculpting, curl enhancing, style defining little secret for blow-drying with inter-medium hold and humidity-resistant (Miami-ready) foam. Root booster, stiletto-free power lift and UV protection that nourishes, conditions and...

      $9.95 - $34.95
      View Details
    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $9.95 - $34.95
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    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $9.95 - $34.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.