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Westside Beauty Supply

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    • Styling

    • Suavecito Firme Hold Styling Gel
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      Suavecito

      Suavecito Firme Hold Styling Gel

      Sometimes you just want a stiff hair gel with a strong hold that comes from a styling gel. But this isn't your old school, cheap drugstore styling gel. We’ve worked to make a formula that gives you the strong hold you remember, while getting...

      $12.95
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    • Suavecita Argan Silkening Serum Original fragrance
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      Suavecito

      Suavecita Argan Silkening Serum

      Treat yourself and your hair to better experience. Give your locks a healthy boost with our Silkening Serum. Like a miracle for the hair, Argan oil is a superior source of Vitamin E, fatty acids, and antioxidants which are super foods for your hair! This...

      $17.95
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    • Suavecita Blowout Cream
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      Suavecito

      Suavecita Blowout Cream

      Suavecita Blowout Cream will give you a smooth, frizz-free blowout in no time. This lightweight cream protects your locks from heat up to 450 °F while offering a light hold that will make your style last. It is specially formulated to protect...

      $16.95
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    • Sun Bum Curls & Waves Styling Cream
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      Sun Bum

      Sun Bum Curls & Waves Styling Cream

      A lightweight styling cream with Kukui Nut Oil and Monoi Coconut Oil that helps nourish our hair for soft curls without the crunch. Our Curls & Waves Styling Cream is a lightweight styling cream that helps nourish hair for soft curls without the...

      $14.99
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    • Suavecito Suavacita Pomade
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      Suavecito

      Suavecito Suavecita Pomade

      With a huge outcry from our female fans for products that cater to their needs, Suavecita Pomade was born. Taking the best of our original pomade line and applying that to a special formula for women we created this great hair styling agent for a...

      $16.95
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    • Suavecito Firme Clay Pomade
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      Suavecito

      Suavecito Firme Clay Pomade

      The Suavecito Firme Clay Pomade is the latest product to join our line. This matte pomade will give you monster grip and texture without drying stiff or shiny. It’s great for more natural looks or to add grit and hold to thin hair. Use a small...

      $16.95
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    • Suavecito Oil Based Pomade
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      Suavecito

      Suavecito Oil Based Pomade

      Suavecito is proud to introduce our Oil Based Pomade for those who want a workable, but long-lasting hold with a traditional feel. We’ve expertly blended together just three ingredients to create a pomade that will help you achieve any style -...

      $12.95
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    • Suavecito Matte Pomade
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      Suavecito

      Suavecito Matte Pomade

      The moment is finally here that everyone has been waiting and hoping for. Suavecito Pomade’s blood, sweat, tears and long nights in the lab have finally paid off to give you, our supporters, the latest in pomade technology. It has been a long...

      $16.95
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    • Suavecito Original Hold Pomade
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      Suavecito

      Suavecito Original Hold Pomade

      We started this all off with just one pomade - this pomade. This is an awesome smelling water based product that is made to keep your hair in place for the full day and into the night if need be. It applies effortlessly with it’s creamy...

      $16.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.