null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • DevaCurl
  • Redken
  • Moroccanoil
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • Sun Bum
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • Olaplex
  • ABBA
  • AG
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • bareMinerals
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Hempz
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • blinc
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Je Veux
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Volumizing

    • ColorProof Volume Shampoo
      Quick view

      ColorProof

      ColorProof Volume Shampoo

      Gently cleanse and nourish hair with featherlight moisture, lasting body and color protection. Aroma: White Nectarine • Provides featherlight volume while gently cleansing • Delivers body, fullness and healthy shine • Perfect for daily...

      $10.95 - $92.95
      Choose Options
    • Number 4 Clarifying Shampoo
      Quick view

      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $8.95 - $38.95
      Choose Options
    • Number 4 Hydrating Shampoo
      Quick view

      Number 4

      Number 4 Hydrating Shampoo

      Moisturizes and color protects while replenishing splendor. Vitamin B5 properties create shine and condition, improving hair’s bourgeoisie strength and keeping it clean from any stylistic sin. It is the perfect shampoo for anyone with hair in need...

      $8.95 - $40.95
      Choose Options
    • Number 4 Volumizing Shampoo
      Quick view

      Number 4

      Number 4 Volumizing Shampoo

      It’s all about big hair, darling, big hair. We have brought the word cationic back into the stylistic tableau, as it charges onto your hair shaft providing positive and negative tiny little explosions that repel each other, creating enhanced hair...

      $8.95 - $40.95
      Choose Options
    • Pureology Hydrate Sheer Shampoo
      Quick view

      Pureology

      Pureology Hydrate Sheer Shampoo

      This concentrated, but lightweight, moisturizing shampoo from Pureology is silicone-free to avoid weighing hair down, and is infused with a signature aromatherapy blend of ylang ylang, bergamot and patchouli scents. Fine hair needs hydration,...

      $38.00 - $90.00
      Choose Options
    • Pureology Pure Volume Shampoo
      Quick view

      Pureology

      Pureology Pure Volume Shampoo

      Lift your hair to Sierra Nevada heights with a lightweight shampoo that never drags you down. Not only does it lift your roots, but also clarifies buildup, resulting in a refreshed scalp and peak hair with soft volume that moves with you. Cleanses and...

      $38.00 - $90.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.