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Westside Beauty Supply

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    • Shampoo

    • It's A 10 Miracle Shampoo Plus Keratin
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      It's A 10 Miracle Shampoo Plus Keratin

      Cleaner. Stronger. In Control Building on the award-winning formula of our original It’s a 10 Miracle Shampoo – our It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple...

      $26.95 - $49.95
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    • Malibu C Un-Do-Goo Shampoo
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      Malibu C

      Malibu C Un-Do-Goo Shampoo

      Superior to clarifying shampoos for the removal of styling product resins from the hair, this uniquely gentle, 100% vegan wellness shampoo blends an exclusive sulfate-free cleansing system with soothing botanicals plus moisture-boosting vitamins to...

      $20.95 - $45.95
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    • Malibu C Hard Water Wellness Shampoo
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      Malibu C

      Malibu C Hard Water Wellness Shampoo

      The perfect defense against dull, dry, discolored, damaged locks caused by malicious minerals hiding in your water, this 100% vegan super shampoo boasts top-notch cleansing capabilities without harsh chemicals or sulfates and features the sweetly scented...

      $20.95 - $45.95
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    • Malibu C Scalp Wellness Shampoo
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      Malibu C

      Malibu C Scalp Wellness Shampoo

      This gentle, 100% vegan scalp shampoo free of harsh chemicals and sulfates does double-duty as it soothes the scalp with pure wellness ingredients to help relieve flaking, itching and irritation while leaving hair full of body and shine.  Essential...

      $20.95 - $45.95
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    • Malibu C Blonde Wellness Shampoo
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      Malibu C

      Malibu C Blonde Wellness Shampoo

      A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabilities and a stellar signature scent that will have you dreaming of a tropical island paradise. the...

      $20.95 - $45.95
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    • Mailbu C Color Wellness Shampoo
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      Malibu C

      Mailbu C Color Wellness Shampoo

      Gently preserve and extend the life and vibrancy of color treated hair with this exclusive moisture-rich, pure wellness cleanser that is 100% vegan and features the sweet, sugared scent of mango and lychee essential oils for an aromatic salon-like...

      $20.95 - $45.95
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    • Colure Richly Moisturize Shampoo
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      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
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    • Colure Body Volume Shampoo
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      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.