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Westside Beauty Supply

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    • Shampoo

    • Sorbie Riche Shampoo
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      Sorbie

      Sorbie Riche Shampoo

      Sorbie is back with new packaging & updated formulas. Riche Shampoo contains a daily gentle moisturizing formula packed with fatty acids and hydrogenated moisturizers that nourish the scalp and remove hair spray or styling build-up without drying...

      $24.95 - $54.95
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    • Sorbie Cleane Shampoo
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      Sorbie

      Sorbie Cleane Shampoo

      Sorbie is back with new packaging & updated formulas. Cleane Shampoo is formulated with Pro-Vitamin B5 to strengthen and rejuvenate hair structure.It adds and seals in moisture to give your hair the fullness, shine and movement. Formulated for all...

      $24.95 - $54.95
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    • AG Sterling Sliver Toning Shampoo New Packaging AG Sterling Sliver Toning Shampoo Old Packaging
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      AG

      AG Sterling Sliver Toning Shampoo

      Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH...

      $29.95 - $69.95
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    • Joico Weekend Hair Dry Shampoo
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      Joico

      Joico Weekend Hair Dry Shampoo

      Trade an hour-long full-shampoo-and-style session for a refreshing routine that literally lifts hair up in seconds with Joico Weekend Hair Dry Shampoo. Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style...

      $24.95
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    • Joico K-PAK Clarifying Shampoo
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      Joico

      Joico K-PAK Clarifying Shampoo

      You’re a product junkie and need a hair detox. You shampoo once a week and want a formula that goes deep. You’d like to change your color big-time and greet that chemical service with the purest hair possible. It’s times like this when...

      $29.95
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    • Joico Moisture Recovery Shampoo
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      Joico

      Joico Moisture Recovery Shampoo

      You know what it’s like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that’s like, too… and it will literally lap up the hydration that our Moisture Recovery...

      $29.95 - $53.95
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    • Joico K-PAK Reconstructing Shampoo
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      Joico

      Joico K-PAK Reconstructing Shampoo

      To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically...

      $29.95 - $53.95
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    • Joico K-PAK Color Therapy Shampoo
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      Joico

      Joico K-PAK Color Therapy Shampoo

      When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And...

      $29.95 - $53.95
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    • Joico JoiFull Volumizing Shampoo
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      Joico

      Joico JoiFull Volumizing Shampoo

      Joico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness. It’s full-on thick, bouncy hair with the ease...

      $29.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.