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Westside Beauty Supply

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    • Finishing

    • Enjoy Texture
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      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $24.95
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    • Enjoy Texturizer
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      Enjoy

      Enjoy Texturizer

      A multi dimensional wax based texturizer used to create definition, separation, volume and flexibility. Ideal for creating beachy texture and waves. USAGE: SHAKE WELL BEFORE USE. Lightly mist into damp or dry hair and style as desired. Apply...

      $25.95
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    • Enjoy Straightener
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      Enjoy

      Enjoy Straightener

      Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. USAGE: After blow drying and straightening, follow up with a flat iron, Shine and Smooth, or Shine Spray...

      $26.95
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    • Enjoy Shine and Smooth
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      Enjoy

      Enjoy Shine and Smooth

      Eliminates frizz and makes hair soft and silky without weighing it down. Adds incredible shine and smoothness to any style or hair type. Great for hair and skin. Locks in moisture, blocks out humidity. USAGE: Great for the skin, helps to lock in...

      $24.95
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    • Enjoy Shaping Lotion
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      Enjoy

      Enjoy Shaping Lotion

      Shaping Lotion: Soft defined curls, texture and shine. Create voluptuous flexible body and volume. Soft control and styling. USAGE: Use with a blow dryer and brush for soft volume. Great as a grooming lotion for short styles.

      $27.95
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    • Enjoy Protect and Shine
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      Enjoy

      Enjoy Protect and Shine

      Gives a high gloss finish for all hair types while providing superior protection from heat styling. Leaves hair feeling smooth, frizz free, and helps to block out humidity. Great for deodorizing hair with a light finish. pH 3.5-4.5 USAGE: SHAKE WELL...

      $25.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.