null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • DevaCurl
  • Redken
  • Moroccanoil
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • Sun Bum
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • Olaplex
  • ABBA
  • AG
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • bareMinerals
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Hempz
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • blinc
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Je Veux
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Hair Dryers

    • X5 Superlite Nano Ionic Dryer
      Quick view

      X5

      X5 Superlite Nano Ionic Dryer

      1875 Watt output. Professional quality DC moter of long life 3 Temperature / 2 speed settings. Cool shot Ion technology for antistatic, smooth shiny hair. Super light. Removable air intake filter. 8 feet professional power cord. Color:...

      $179.95
      Add to Cart
    • X5 Superlite AC Hairdryer
      Quick view

      X5

      X5 Superlite AC Hairdryer

      2000 Watt output. Professional AC Motor for long life. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light. Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. ...

      $186.95
      Add to Cart
    • X5 Turbo DC2000 Hairdryer
      Quick view

      X5

      X5 Turbo DC2000 Hairdryer

      2000 Watt output. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light- Only 16 oz Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. 10 feet professional power...

      $175.95
      Add to Cart
    • X5 Superlite Hairdryer
      Quick view

      X5

      X5 Superlite Hairdryer

      1875 Watt output. 3 Temperature / 2 speed settings. Cool setting for a perfect & long lasting hairstyle. Ion technology for anti-static, smooth shiny hair. Super light- Only 13 oz Removable air intake filter. Color: Champagne / Graphite...

      $175.95
      Add to Cart
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.