Product Description
What It Is
The new Pulp Riot paint is better than ever. Inspired by the iconic “Sin City” in Las Vegas, NV & the unconventional weddings that take place there, 5 new shades created in collaboration with Pulp Riot Educator & NAHA winner SaraJane Maples
The new shades are the first in our NEW semi base that feature Anti-Overworking Technology, and now with vibrancy and longevity up to 50 washes!
Technology & benefits:
• Intense vibrancy• Long lasting results & fades on tone
• Intermixable with other Pulp Riot semi’s – there’s no limit to what you can create
• Conditioner based blend that helps close the cuticle, smooth hair & add shine.
• Free of ammonia, parabens, PPD & MEA
• Vegan Formula: no animal derived ingredients & not tested on animals
• For best results, recommended for use on levels 8-10
What It Does
There’s nothing semi about this semi! Our new formula lasts longer, conditions better, and doesn’t overwork.• No overworking: Anti-Overworking Technology
• Lasts longer: now up to 50 washes
• Conditions better: 12x more
• Increased hydration: 2x more
• Makes hair stronger: 3x more strength after bleaching
• 3x less breakage after use
• Improved saturation – better application for efficient product usage
• Color that cares: always vegan, never tested on animals
What Else You Need to Know
• Vegan and cruelty-free
• Free of gluten, ammonia, parabens, PPD and MEA
• Do not mix with developer or process with heat
How to use:
• Apply to clean dry hair; do not use developer
• Process for 25 to 45 minutes
• Rinse with cool water (no shampoo)
Audrey tip: We recommend pre-lightening to at least a pale yellow (think the INSIDE of a banana, not the outside) for true tones. Shampoo lightener out thoroughly and towel dry only, do not blow dry before applying color.
