What It Is
Spring has SPRUNG with the NEW Wild Ride Collection from Pulp Riot. Five new shades of semi-permanent, direct-dye color that allows artists to create color masterpiecesWhat It Does
• Pulp Riot is easier to apply, it's more vibrant, it lasts longer, and it fades better
• For the brightest and truest color tone results, apply on pre-lightened hair
• Shades can all be mixed with each other to create custom colors
What Else You Need to Know
• Vegan and cruelty-free
• Free of gluten, ammonia, parabens, PPD and MEA
• Do not mix with developer or process with heat
How to use:
• Apply to clean dry hair; do not use developer
• Process for 25 to 45 minutes
• Rinse with cool water (no shampoo)
Audrey tip: We recommend pre-lightening to at least a pale yellow for light and bright shades like these. Shampoo lightener out thoroughly before applying color and towel dry.
