null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Waxes, Pomades & Pastes

    • FiberTech Grip Grease
      Quick view

      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
      Choose Options
    • MoroccanOil Texture Clay
      Quick view

      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $26.00
      Choose Options
    • Enjoy Texture
      Quick view

      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $20.95
      Choose Options
    • Enjoy Texturizer
      Quick view

      Enjoy

      Enjoy Texturizer

      A multi dimensional wax based texturizer used to create definition, separation, volume and flexibility. Ideal for creating beachy texture and waves. USAGE: SHAKE WELL BEFORE USE. Lightly mist into damp or dry hair and style as desired. Apply...

      $21.95
      Choose Options
    • Enjoy Molding Paste
      Quick view

      Enjoy

      Enjoy Molding Paste

      This non greasy formula offers moveable texture, and medium flexible hold. Great for smoothing, spiking, and control on all hair types. USAGE: Apply to slightly damp or dry hair. Work product into hair and style as desired.  

      $20.95
      Choose Options
    • Enjoy Dry Wax
      Quick view

      Enjoy

      Enjoy Dry Wax

      Unique non-greasy pliable, workable and moveable wax without the buildup. USAGE: Heat the wax in the jar with a blow dryer to make Dry Wax more pliable.  

      $20.95
      Choose Options
    • Enjoy Creamy Pomade
      Quick view

      Enjoy

      Enjoy Creamy Pomade

      A non-greasy, soft-hold pomade that creates moveable texture. Piece and Finger styling at its best. USAGE: Great for smoothing, control and texture. Add ENJOY Shine & Smooth to soften this product. Eliminates frizz on unruly hair.

      $20.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.