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(831) 479-1026
Westside Beauty Supply

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    • Waxes, Pomades & Pastes

    • Suavecito Firme Hold Styling Gel
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      Suavecito

      Suavecito Firme Hold Styling Gel

      Sometimes you just want a stiff hair gel with a strong hold that comes from a styling gel. But this isn't your old school, cheap drugstore styling gel. We’ve worked to make a formula that gives you the strong hold you remember, while getting...

      $12.00
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    • Suavecito Oil Based Pomade
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      Suavecito

      Suavecito Oil Based Pomade

      Suavecito is proud to introduce our Oil Based Pomade for those who want a workable, but long-lasting hold with a traditional feel. We’ve expertly blended together just three ingredients to create a pomade that will help you achieve any style -...

      $12.00
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    • FiberTech Groove Grease
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      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
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    • FiberTech Grip Grease
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      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.