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Westside Beauty Supply

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    • Lotions & Creams

    • Kitoko Arte Super Sleek Cream
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      ASP

      Kitoko Arte Super Sleek Cream

      INSTANTLY SMOOTHS & STRAIGHTENS CURLY, FRIZZY HAIR · Lightweight cream that transforms unruly locks into sleek, straight styles. · Effects last for 2-3 shampoos. · No need for straightening irons. · Protects hair from...

      $28.95
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    • Kitoko Arte Curl Booster Cream
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      ASP

      Kitoko Arte Curl Booster Cream

      FOR CURL DEFINITION & DETAIL WITH WEIGHTLESS BOUNCE · A cream curl definer that adds shape & detail to curls & waves. · Boosts curl retention for longer lasting looks. · Anti-frizz & humidity protection. ·...

      $28.95
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    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $28.00
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Texture Styling Creme
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      Number 4

      Number 4 Texture Styling Creme

      Ideal for all hair and gown lengths. Achieve flexible, pliable, weightless control with light separation and sublime texture. Its anti-frizz condition enhancing formula duos as a styling aid and treatment. Gives texture to transport those “short...

      $8.50 - $32.00
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $8.50 - $32.00
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $28.00
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    • Onesta Curl It Defining Cream
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      Onesta

      Onesta Curl It Defining Cream

      For Curly, Wavy, & Textured Hair The Curl It Defining Creme’s light weight polymers and conditioners to create soft defined curls. Perfect for diffusing or air drying and defining curly hair. Coconut Oil, Mango, and Papaya strengthens hairs,...

      $29.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.