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Westside Beauty Supply

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    • Gels & Balms

    • American Crew Firm Hold Styling Gel
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      American Crew

      American Crew Firm Hold Styling Gel

      An alcohol-free, light hold, styling gel. American Crew Classic Light Hold Styling Gel provides hair with body, sheen and light-hold. Luxuriously condition your scalp with ginseng and sage extract. The alcohol-free, flake-free formula prevents drying of...

      $19.95 - $35.99
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    • Number 4 Sugar Texturizing Spray
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      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $8.50 - $22.00
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    • Lanza Healing Style Mega Gel
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      Lanza

      Lanza Healing Style Mega Gel

      Multi-purpose styling gel with strong hold. Alcohol-free formula stays flexible; won’t crack or flake. Thermal Protection: up to 500°F (260°C) Control: 8 of 10 L’ANZA Keratin Healing System, repairing damage while creating...

      $18.95
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    • KMS Hair Play Styling Gel
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      KMS

      KMS Hair Play Styling Gel

      WHAT’S SO SPECIAL ABOUT IT?• Provides glossy shine• Gives long-lasting hold and control• No flaking or build-upHOW DO I USE IT?Work through towel-dried hair and blow-dry. For a wet look, allow to air-dry.WHAT’S IN IT?Innovative...

      $19.95 - $34.95
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    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $21.95
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    • Aquage Thickening SprayGel
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      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $6.25 - $18.00
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    • Aquage Defining Gel
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      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
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    • AG Style Hard Jel Extra Firm Hold Gel
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      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.