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Westside Beauty Supply

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    • Curl Enhancers

    • Kitoko Arte Curl Booster Cream
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      ASP

      Kitoko Arte Curl Booster Cream

      FOR CURL DEFINITION & DETAIL WITH WEIGHTLESS BOUNCE · A cream curl definer that adds shape & detail to curls & waves. · Boosts curl retention for longer lasting looks. · Anti-frizz & humidity protection. ·...

      $28.95
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    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $28.00
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $8.50 - $30.00
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    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $8.50 - $30.00
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $28.00
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    • Onesta Beach Play Texture Spray
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      Onesta

      Onesta Beach Play Texture Spray

      For All Hair Types The Beach Play Texturizing Spray’s volume and beach wave building properties are designed to give controllable texture to hair. Sea Salt creates texture, definition and undone sexiness. Organic Sea Kelp and Neptune Algae add...

      $29.99
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    • AG Curl Mousse Gel
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      AG

      AG Curl Mousse Gel

      Our lightweight mousse gel provides firm-hold, curl retention and definition with long-lasting shine. Silk protein adds moisture, strength and elasticity, while panthenol conditions and adds body. Curl Factor: 4/5 Alcohol-free – formulated in...

      $29.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.