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Westside Beauty Supply

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    • Curl Enhancers

    • Number 4 Sugar Texturizing Spray
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      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $8.50 - $22.00
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    • DevaCurl Defining Spray Gel
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      DevaCurl

      DevaCurl Defining Spray Gel

      Strong Hold No-Crunch Styler For All Waves, Curls, and Coils NEED A TEXTURE BOOST? Previously Curl Maker, now Defining Spray Gel. This non-flaking formula with a strong curl-locking blend provides definition to enhance your natural texture...

      $24.00
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    • ABBA Curl Prep Spray
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      ABBA

      ABBA Curl Prep Spray

      Amplify curls and add life to dehydrated, naturally curly or permed hair with this botanically rich spray. Lemongrass and Orange peel condition the hair leaving perfect curls. Amplify curls Add life to permed hair Boost pliability Create shape...

      $22.00
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    • ABBA Curl Finish Spray
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      ABBA

      ABBA Curl Finish Spray

      Locks in curls and dynamic shapes using pure, hydrating botanicals. Finish your curls with this long lasting spray. Finishes styles Creates flexible shapes Long lasting hold Crazy hold without the aerosol – what more can you ask for...

      $22.00
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    • DevaCurl Ultra Defining Gel 12 oz
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      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $24.00 - $46.00
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    • DevaCurl Moisture Seal
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      DevaCurl

      DevaCurl Moisture Seal

      Hydrating Finishing Spray For All Waves, Curls, and Coils A FINISHING TOUCH OF MOISTURE Previously Set It Free, now Moisture Seal. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz...

      $24.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.