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Westside Beauty Supply

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  • View all Brands

    • Styling

    • American Crew Forming Cream
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      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
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    • American Crew Fiber
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      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
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    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    • Colure Blow Dry Crème
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      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
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    • Je Veux Styling Glaze
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      Je Veux

      Je Veux Glaze Styling Lotion

      A multi tasking styling Lotion that provides nutrients, volume, shine and definition. Great for curls! Can be used as a root lifter, makes blowouts smooth and adds definition and shine to air dried or diffused curls and waves. NO Synthetic frangrance or...

      $24.95
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    • Loma Firm Hold Hairspray
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      Loma

      Loma Firm Hold Hairspray

      Loma finishing tools add shine, texture and hold for fun, funky and creative looks. Excellent finishing spray for all-day hold and incredible shine. For all hair types. May be layered for a firmer hold. Controls static and is humidity resistant...

      $22.95
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    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $23.95
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $23.95
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    • Loma CrĂ©me Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
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    • Loma Volumizing Foam
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      Loma

      Loma Volumizing Foam

      Versatile, touchable hold  Builds volume and adds shine Scrunch, smooth or define Thermal and flat iron protection Humidity resistant Seals and protects colored hair Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $23.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.