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Westside Beauty Supply

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  • View all Brands

    • Smooth & Defrizz

    • K18 Damage Shield pH Protective Shampoo
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      K18

      K18 Damage Shield pH Protective Shampoo

      Color-safe protective shampoo maintains hair health + strength A color-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce...

      $36.99
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    • Kitoko Hydro Revive Cleanser
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      ASP

      Kitoko Hydro Revive Cleanser

      FOR DRY, DULL OR COARSE HAIR • Ultra-gentle, sulphate-free formula • Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise • Leaves hair soft, shiny &...

      $23.95
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.00 - $40.00
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    • Uhai Moisturizing Sulfate-Free Shampoo
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      Uhai

      Uhai Moisturizing Sulfate-Free Shampoo

      No more dried out strands on wash day, we promise. Why it is special: Gently cleanses hair and scalp of dirt and product buildup and infuses moisture back into the hair Proteolytic enzymes of aloe vera juice moisturize hair and scalp Lauric acid...

      $19.95
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    • ColorProof Smooth Shampoo
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      ColorProof

      ColorProof Smooth Shampoo

      Gently cleanse and nourish with this frizz-fighting shampoo for ultra-smooth and vibrant hair. Aroma: White Tea • Extremely gentle and non-stripping cleansing formula • Calms unruly frizz, sealing in moisture and shine • Leaves hair...

      $10.50 - $90.00
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    • BODE 1 Bar Hair & Body Bar
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      BODE

      BODE 1 BAR Organic Hair & Body Bar

      1 bar, the ultimate in simplicity for hair, face and body. Infused with Clary Sage & Bergamot Mint Mild coconut-derived cleanser provides a rich lather Shea Butter & Coconut Oil for shiny hair & moisturized skin Don't use anything...

      $15.00
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    • Redken Frizz Dismiss Shampoo NEW packaging Redken Frizz Dismiss Shampoo
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      Redken

      Redken Frizz Dismiss Shampoo

      Frizz Dismiss Shampoo is a Sodium Chloride- Free and Sulfate-Free shampoo that fights frizz and enhances shine. Redken Frizz Dismiss Shampoo is anti-frizz shampoo with a gentle, sulfate & sodium chloride free formula. This shampoo is formulated...

      $25.95 - $51.95
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    • Enjoy Holistic D-Lux Shampoo
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      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $26.95 - $63.95
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    • Maria Nila True Soft Shampoo
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      Maria Nila

      Maria Nila True Soft Shampoo

      A gentle shampoo for dry hair that softens, moisturizes and stengthens the structure of the hair. Free from sulphates and parabens. Smoothing Argan oil reduces frizz and fights static electricity. True Soft is based on Argan oil, which remoisturises and...

      $15.00 - $58.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.