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Westside Beauty Supply

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  • View all Brands

    • Color Protection

    • K18 Damage Shield pH Protective Shampoo
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      K18

      K18 Damage Shield pH Protective Shampoo

      Color-safe protective shampoo maintains hair health + strength A color-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce...

      $36.99
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    • Kitoko Age Prevent Cleanser
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      ASP

      Kitoko Age Prevent Cleanser

      FOR AGEING, FRAGILE OR THINNING HAIR • Leaves the hair thicker, strengthened, moisturised & rejuvenated. • With Blue Lotus to help stimulate circulation. • Smectic Clay gently removes impurities from the hair.

      $23.95
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    • Kitoko Hydro Revive Cleanser
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      ASP

      Kitoko Hydro Revive Cleanser

      FOR DRY, DULL OR COARSE HAIR • Ultra-gentle, sulphate-free formula • Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise • Leaves hair soft, shiny &...

      $23.95
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.00 - $40.00
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    • DevaCurl CurlBond Cleanser
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      DevaCurl

      DevaCurl CurlBond Cleanser

      Re-Coiling Mild Lather Cleanser For All Waves, Curls, and Coils FIGHT DAMAGE This low-lathering cleanser with the Patented CurlBond Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect...

      $26.00 - $48.00
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    • Number 4 Clarifying Shampoo
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      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $7.00 - $34.00
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    • Sun Bum Purple Blonde Toning Shampoo
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      Sun Bum

      Sun Bum Purple Blonde Toning Shampoo

      Our Blonde Purple Shampoo is specifically formulated to gently cleanse your hair while using Blue Spirulina and Violet Extract to brighten and tone its color. This special blend infuses your hair with moisturizing nutrients that help prevent dryness and...

      $9.99
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    • Enjoy Holistic D-Lux Shampoo
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      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $26.95 - $63.95
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    • Neuma reNeu Clarifying Shampoo
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      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $42.95
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    • Sebastian Drench Shampoo
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      Sebastian

      Sebastian Drench Shampoo

      Hydrated hair with full-bodied style Moisturizing shampoo. Intense nourishing formula rehydrates dry, frizzy and chemically treated hair. For silky body and shine. Color-safe. How to use: Massage Sebastian Drench Shampoo into wet hair to...

      $16.50
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    • Enjoy Holistic Volume Shampoo
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      Enjoy

      Enjoy Holistic Volume Shampoo

      pH 5.0-6.0 Volume Shampoo adds body, softness and lightweight moisture to fine hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense lather repeat the process. Follow with...

      $22.95 - $53.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.