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(831) 479-1026
Westside Beauty Supply

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    • Smooth & Defrizz

    • ColorProof Curl Conditioner
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      ColorProof

      ColorProof Curl Conditioner

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Conditions without disturbing curl pattern • Nourishes...

      $12.00 - $40.00
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    • Neuma neuSmooth Revitalizing Masque
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      Neuma

      Neuma neuSmooth Revitalizing Masque

      Color-extending formula for dry, damaged and frizzy hair (curly/wavy/thick) Revives, strengthens and smooths, while improving strength and manageability Tames dry, damaged, frizzy hair caused by chemical treatments, heat or environmental...

      $42.00
      View Details
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.