null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • K18 Molecular Repair Hair Oil
      Quick view

      K18

      K18 Molecular Repair Hair Oil

      Weightless oil that strengthens, repairs damage + reduces frizz This biotech-engineered weightless oil works on all hair types to strengthen, repair damage, reduce frizz at two levels of the hair fiber, and improve shine.  clinically proven...

      $66.95
      Choose Options
    • Hot Tools Professional 1" Curl Bar
      Quick view

      Hot Tools

      Hot Tools Professional 1" Curl Bar

      Hot Tools 1" CURLBAR- 24k Gold INNOVATIVE ERGONOMIC DESIGNEasier Curling with Less StrainHelps prevent shoulder, elbow and wrist strain.   Features: Rotating dial controls temperature and timer settings• Heats up to 450ËšF• Built-in Curl...

      $49.95
      Add to Cart
    • Shuga Directional Volumizing Mousse
      Quick view

      Shuga

      Shuga Directional Volumizing Mousse

      ***LIMITED STOCK ALERT - THIS PRODUCT HAS BEEN DISCONTINUED BY SHUGA UNTIL FURTHER NOTICE*** Va Va Voom! Our liquid tease volumizes by thickening the hair shaft with natural plant oil derivatives. A fan favorite!  How to Use: Can be used on...

      $49.95
      Choose Options
    • X5 Superlite Nano Flat Iron
      Quick view

      X5

      X5 Superlite Nano Flat Iron

      Negative ions and penetrating far infrared energy speed up curling while delivering the longest lasting results without damage Dual voltage 110 and 240V Heat glove included Up to 400 degree F with rapid heat up and even heat distribution

      $80.00
      Add to Cart
    • X5 Mini Travel Hairdryer
      Quick view

      X5

      X5 Mini Travel Hairdryer

      1200 Watt output 2 Speed settings Ion technology for anti-static, smooth shiny hair Super light Special Features: 4 solid Ceramic stones are embedded in the heating element which generate large number of negatively charged nano ions. Benefits...

      $70.00
      View Details
    • X5 Superlite Travel Dryer Folded X5 Superlite Travel Dryer
      Quick view

      X5

      X5 Superlite Travel Dryer

      1600 Watt output 2 Speed settings Ion technology for anti-static, smooth shiny hair Super light Special Features: 4 solid Ceramic stones are embedded in the heating element which generate large number of negatively charged nano ions. Benefits...

      $90.00
      Add to Cart
    • X5 Ceramic Curling Iron 1 1/4"
      Quick view

      X5

      X5 Ceramic Curling Iron 1 1/4"

      X5 11/4" Dual Ceramic Heaters instantly heatup and maintain constant Heat for Faster Curling Effect and Healthy, silky shiny curls. Negative Ions and penetration far infared energy speed up curling while delivering the longest lasting results without...

      $89.95
      Add to Cart
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.