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Westside Beauty Supply

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    • Waxes, Pomades & Pastes

    • Redken Brews Men's High Hold Pomade
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      Redken

      Redken Brews Men's High Hold Pomade

      Control your style all day with Redken Brews high-hold pomade. This pomade controls even the most unruly hair and provides a high shine finish. This pomade provides maximum control and the strongest hold to ensure long-lasting style. Maximum hold...

      $21.95
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    • Enjoy Fiber
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      Enjoy

      Enjoy Fiber

      Fiber styles effortlessly and has incredible memory. The firm, flexible hold gives numerous style options for day or night. Rinses out easily. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style...

      $20.95
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    • Redken Brews For Men Clay Pomade
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      Redken

      Redken Brews Men's Clay Pomade

      This men's hair clay by Redken Brews is the ultimate styler for fine hair. Use Clay Pomade too add roughed up texture with maximum hold and a gritty finish to fine hair. Creates roughed-up texture Great for fine hair Delivers effortless looking...

      $21.95
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    • Redken Brews Men's Wax Pomade
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      Redken

      Redken Brews Men's Wax Pomade

      This hair wax for men comes in a pomade formula that provides re-workable hold-- meaning it's easy to change up your hairstyle throughout the day.  Water-based formula provides re-workable hold Great for polished styles including side or...

      $21.95
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    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $20.00
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $20.00
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    • Loma Créme Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $20.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.