null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Waxes, Pomades & Pastes

    • Suavecito Firme Hold Styling Gel
      Quick view

      Suavecito

      Suavecito Firme Hold Styling Gel

      Sometimes you just want a stiff hair gel with a strong hold that comes from a styling gel. But this isn't your old school, cheap drugstore styling gel. We’ve worked to make a formula that gives you the strong hold you remember, while getting...

      $12.00
      Choose Options
    • Suavecito Suavacita Pomade
      Quick view

      Suavecito

      Suavecito Suavecita Pomade

      With a huge outcry from our female fans for products that cater to their needs, Suavecita Pomade was born. Taking the best of our original pomade line and applying that to a special formula for women we created this great hair styling agent for a...

      $16.00
      Choose Options
    • Suavecito Firme Clay Pomade
      Quick view

      Suavecito

      Suavecito Firme Clay Pomade

      The Suavecito Firme Clay Pomade is the latest product to join our line. This matte pomade will give you monster grip and texture without drying stiff or shiny. It’s great for more natural looks or to add grit and hold to thin hair. Use a small...

      $16.00
      Choose Options
    • Suavecito Oil Based Pomade
      Quick view

      Suavecito

      Suavecito Oil Based Pomade

      Suavecito is proud to introduce our Oil Based Pomade for those who want a workable, but long-lasting hold with a traditional feel. We’ve expertly blended together just three ingredients to create a pomade that will help you achieve any style -...

      $12.00
      Choose Options
    • Suavecito Matte Pomade
      Quick view

      Suavecito

      Suavecito Matte Pomade

      The moment is finally here that everyone has been waiting and hoping for. Suavecito Pomade’s blood, sweat, tears and long nights in the lab have finally paid off to give you, our supporters, the latest in pomade technology. It has been a long...

      $16.00
      Choose Options
    • Suavecito Original Hold Pomade
      Quick view

      Suavecito

      Suavecito Original Hold Pomade

      We started this all off with just one pomade - this pomade. This is an awesome smelling water based product that is made to keep your hair in place for the full day and into the night if need be. It applies effortlessly with it’s creamy...

      $16.00
      Choose Options
    • FiberTech Groove Grease
      Quick view

      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
      Choose Options
    • FiberTech Grip Grease
      Quick view

      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.