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(831) 479-1026
Westside Beauty Supply

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    • Gels & Balms

    • DevaCurl Ultra Defining Gel 12 oz
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      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $24.00 - $46.00
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    • DevaCurl Light Defining Gel
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      DevaCurl

      DevaCurl Light Defining Gel

      Soft Hold No-Crunch Styler For All Waves, Curls, and Coils SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and...

      $26.00 - $48.00
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    • Nioxin 3D Styling Thickening Gel
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      Nioxin

      Nioxin 3D Styling Thickening Gel

      Nioxin Thickening Gel is a strong hold gel that provides definition and hold, without stiffness or stickiness. Apply a little over an inch of the product into the palm of the hand and work through damp hair. Blow dry and style as...

      $15.30
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    • Enjoy Straightener
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      Enjoy

      Enjoy Straightener

      Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. USAGE: After blow drying and straightening, follow up with a flat iron, Shine and Smooth, or Shine Spray...

      $22.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.