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(831) 479-1026
Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • DevaCurl Deva Dryer and Devafuser DevaCurl deva dryer boxed
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      DevaCurl

      DevaCurl Deva Dryer and Devafuser

      What it is It’s amazing how one simple change can transform the way you feel about your curls.  Switch to our new DevaDryer and DevaFuser duo created specifically for curly and wavy hair.  The DevaDryer’s ionic technology...

      $284.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.