In the world of beauty, we've always been different
We create products like no other brand and we connect with women in ways that no other brand would dare, for over 35 years, we've built a community of strong, passionate women who have become customers— but more importantly—lifelong friends. We create innovative products that are powered by nourishing, skin-loving minerals, we formulate our products with purity in mind, so you can feel good about everything we make. We connect with women in deep, meaningful ways because we've never been content with just making them look pretty—we want to make them feel beautiful. We exist to make a positive difference in women's lives.