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Westside Beauty Supply
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  • It's A 10
Brands
  • glo Skin Beauty
  • Redken
  • Paul Mitchell
  • bareMinerals
  • dermalogica
  • Biolage
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It's A 10

  • It's A 10 Silk Express In10sives Leave-in Conditioner
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    It's A 10 Silk Express In10sives Leave-in Conditioner

    $26.95
  • It's A 10 Silk Express Miracle Silk Conditioner
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    It's A 10 Silk Express Miracle Silk Conditioner

    $22.95
  • It's A 10 Silk Express Miracle Silk Leave-in Silk Conditioner
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    It's A 10 Silk Express Miracle Silk Leave-in Silk Conditioner

    $14.95
  • It's A 10 Silk Express Miracle Silk Shampoo
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    It's A 10 Silk Express Miracle Silk Shampoo

    $26.95
  • It's A 10 Silk Express Miracle Silk Smoothing Balm
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    It's A 10 Silk Express Miracle Silk Smoothing Balm

    $22.95
  • It’s A 10 Miracle Daily Conditioner
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    It’s A 10 Miracle Daily Conditioner

    $22.95
  • It’s A 10 Miracle Dry Shampoo & Conditioner In One
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    It’s A 10 Miracle Dry Shampoo & Conditioner In One

    $22.95
  • It’s A 10 Miracle Finishing Spray
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    It’s A 10 Miracle Finishing Spray

    $21.95
  • It’s A 10 Miracle Moisture Shampoo
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    It’s A 10 Miracle Moisture Shampoo

    $24.95
  • It’s A 10 Miracle Shine Spray
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    It’s A 10 Miracle Shine Spray

    $22.95
  • It’s A 10 Miracle Styling Cream
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    It’s A 10 Miracle Styling Cream

    $20.95
  • It’s A 10 Miracle Styling Mousse
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    (1)

    It’s A 10 Miracle Styling Mousse

    $19.95
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Great Selection
We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!
Shop Confidently
We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.
Customer Service
We are a REAL family owned business & working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.
Real Support
Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.
Locally Owned
We have been serving the Santa Cruz area for over 30 years and promise to provide the same impeccable service online and off.
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  • Westside Beauty
    3555 Clares Street
    Capitola, CA 95010
  • Call us at (831) 479-1026
  • info@westsidebeautysupply.com
Popular Brands
  • glo Skin Beauty
  • Redken
  • Paul Mitchell
  • bareMinerals
  • dermalogica
  • Biolage
  • AG
  • Kenra
  • ColorProof
  • Elegant
  • View All

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