Amika Normcore Signature Shampoo

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  • Amika Normcore Signature Shampoo

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.


  • Coconut Acid – provides excellent lathering and conditioning.
  • Free of sulfates, parabens, phthalates, gluten, silicone, oil, mineral oil, petrochemicals and artificial colors.
  • Vegetarian-friendly and cruelty-free.
  • Safe for color-treated, Brazilian-treated and keratin-treated hair.

How to use:

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.